# Business (/settings/business)





The Business page holds everything RapidWombat uses to understand who you are and who you write for. Changes here shape every future article generation.

<img alt="The Business settings page with identity, description, and audience sections" src="__img0" />

## Brand [#brand]

* Business name
* Logo upload
* Tagline or short description

## Identity [#identity]

* Industry or category
* Primary product or service
* Geography — the markets you serve

## Description and audience [#description-and-audience]

* **Business description** — the long-form description we built from your homepage. Edit it freely; accuracy here matters a lot.
* **Target audiences** — at least two are required. Each one is a free-text tag (e.g., "small business owners", "freelance designers").

## Competitors [#competitors]

Add competitor domains for content-gap analysis. You can also manage competitors from the dedicated [Competitors](/settings/competitors) page.

## When changes take effect [#when-changes-take-effect]

Edits apply to **future** article generations. Articles already drafted or scheduled keep the brand context they were generated with.