# Launchpad (/dashboard/launchpad)







The Launchpad is your setup checklist, free on every plan. It groups the foundational tasks every new site needs into four short categories so you can work through them at your own pace — without missing the boring-but-critical pieces that make every later marketing effort actually work.

<img alt="The Launchpad — setup progress, launch readiness score, and the four-category roadmap" src="__img0" />

Each item is a card with a one-click **Done** or **Dismiss*&#x2A; button. Items tagged &#x2A;(Priority)* are the highest-impact ones to tackle first; tackle those before anything else and you'll cover roughly 80% of what matters.

## The four categories [#the-four-categories]

<Cards>
  <Card title="Tracking & Data Foundation" href="/dashboard/launchpad/tracking" description="Wire up the pipes that measure every visit, click, and conversion. Five items." />

  <Card title="Search Engine Handshake" href="/dashboard/launchpad/search" description="Tell Google, Bing, and AI search you exist and what you publish. Five items." />

  <Card title="Conversion & CRM Engine" href="/dashboard/launchpad/conversion" description="Turn anonymous visitors into contacts you can email and sell to. Four items." />

  <Card title="Brand Protection" href="/dashboard/launchpad/brand" description="Lock down your name, reviews, and reputation before someone else does. Four items." />
</Cards>

## How it works [#how-it-works]

Open the category you want to work on, read the description for an item, then jump out to the tool the item points at. Most items take 15 to 30 minutes and only need to be done once. When you're back, mark the card **Done** in the dashboard — or **Dismiss** it if it genuinely doesn't apply to your business.

## When to revisit [#when-to-revisit]

Open the Launchpad whenever you want a quick read on what's left to set up. It stays useful for weeks after signup, and re-checking a quarter later often surfaces an item or two worth a second pass — especially as your site grows past its first few pages.